Common Landing Page Mistakes

Introduction:

Sometimes, growth isn't about doing more—it's about stopping what you're doing wrong. After auditing hundreds of landing pages, we see the same five mistakes again and again. Here’s how to spot and fix them.

The 5 Mistakes and Their Fixes:

1. Mistake: The Vague Value Prop

   • What it looks like: A headline full of buzzwords like "leveraging disruptive innovation."

   • The Fix: State clearly what you do and for whom. Example: "The easiest project management tool for remote teams."

2. Mistake: The Kitchen Sink

   • What it looks like: Every feature, link, and testimonial crammed above the fold.

   • The Fix: Embrace white space. Guide the user down a single path towards one clear CTA.

3. Mistake: Weak or Missing Social Proof

   • What it looks like: Just text on a page. Why should a visitor trust you?

   • The Fix: Add logos of companies you've worked with, a real customer testimonial with a photo, or a case study result ("+200% sign-ups").

4. Mistake: Ignoring Mobile

   • What it looks like: Text is too small, CTAs are cramped, images are stretched.

   • The Fix: Always design mobile-first. Use a responsive template and test on multiple devices.

5. Mistake: The Generic CTA

   • What it looks like: Buttons that say "Learn More" or "Click Here."

   • The Fix: Use benefit-driven text that sets expectations: "Start Your Free Trial" or "Get the Template."

Conclusion:

Fixing these common errors is the fastest and most effective way to improve your landing page performance. Audit your page today!